The Social Shop
Brand refresh | 2022
To match The Social Shop's "refreshed" purpose and tone of voice, I was fortunate to work on developing and executing their updated branding to reflect this. As a social media agency, the brand was appropriately modernised to work effectively within a digital space. Bold type, playful illustrations, and engaging animation became key assets to the brand, helping educate and communicate to their audience. The update radiates vibrancy, simplicity, and clarity to reflect The Social Shops' voice; approachable, confident, and knowledgeable.
The updated brand was rolled out across The Social Shop's social media platforms and internal documents.
Client testimonial
Team intro
SME tips
'Social Sweet Spot' tips
Values & culture: Innovation (left), Communication (right)
Inspirational quote
Holiday: Mother's Day (top left), Father's Day (top right), World Kindness Day (bottom)