Openly
Brand Identity | 2023
Openly is an integrity accreditation platform that enables corporations to disclose information relating to their engagement with government. Hula worked collaboratively with them to develop a brand strategy, new name, voice and identity.
Openly aims to help achieve a more transparent and robust democracy for all. So we created an identity that feels bold, bright and open – striving to bring a level of friendly simplicity to an otherwise complex and opaque industry.
Based on the idea of ‘Championing Positive Influence', we began with a new symbol that tells a story of positivity, engagement and energy. This symbol stands for Openly as well as its larger mission of open and ethical interactions between corporations and government.
