Open Wide
Awareness campaign | 2019
Open Wide is an awareness campaign which responds to a section of the Auckland 2050 Plan; the impact of climate change on our food production. The campaign aims to educate Aucklander’s about the changing water future and the impact it will have on their stomachs. Open Wide invites the audience to imagine a world without food – a world in which causes us to constantly experience the emotions we feel when hungry; angry or sad. The 'how do you act on an empty stomach?' concept aims to spark discussions of this undesirable future if Auckland's climate change crisis isn't addressed.
Poster
Illustrations; hungry, sad, angry
Billboard
Bus stop advertising
Campaign collateral