Kiwi As: A Kiwiana Festival
Festival branding | 2020
Kiwi As is a hypothetical festival celebrating New Zealand's Kiwiana heritage. Through the use of classic kiwiana icons, the festival creates a fun, relatable, and inviting event for everyone to experience our friendly and chill lifestyle. The aesthetics respond to this by incorporating a fresh and bright colour palette along with playful illustrations. Festival collateral consists of a poster, event brochure, L&P can collaboration, environmental signage, and a postcard.
Poster advertising
Event information brochure
L&P collaboration (left), environmental signage (right)
Postcard